"INCIDER" Bar and shop specialized on hard cider
Summary /introduction During this project will be designed and developed a shop and bar focused on selling cider. In this project unique interior design and brand design will be created. Purpose / inspiration Due to the experience in running my own two stores and renovation commercial spaces in past, I have a passion in creating and developing spaces with a view for public use. That’s why as a foreigner I am interested to release the project that either will be unique in some case and will have European roots. That’s all possible to combine and present in cider mono shop and bar. According to the several information sources I am convinced that such type of shop + bar focused on cider will be unique and enjoyable for local citizens. Here are some facts: Firstly, considering information from the internet and especially “United States Cider Map” from www.ciderguide.com we can match that Oklahoma is one of the States where their is no one cider bar or cider shop. The nearest places are in Arkansas and Texas. Actually there are few other States without cider bar or shop such as: Wyoming, Louisiana, Mississippi and Nevada. Secondly, according to the statistics portal www.Statista.com it is possible to see that production of hard cider in the United States more than tripled during the time period 2011 and 2013, it increased from 9,4 million gallons to 32 million gallons. Moreover sales of the hard-cider market steadily increased on year-by-year basis from 4.5 million cases in 2010 to 23.2 million cases in 2014. The majority of producers in the US are based in New York, the total amount of 290. In compare there is around 300 cider manufactures only in the UK, not to mention other European countries. Thirdly , taking in consideration information from the Global Industry Analysts, Inc., it is possible to say that this days Cider is a real market trend in the USA. By January 2015 The US cider market is the fastest growing market in the globe, the largest one is European. Cider (or hard cider in the US) is the light alcohol drink percentages can range from 1.2- 8.5 percent, which is a pleasure to drink either during hot time and cold time. This drink is a national heritage of some European countries: France, Great Britain, Spain, what means you can discover tastes which were popular hundreds years ago so with the help of cider you can look deep inside to the history of different countries. All above mentioned leads me to the ideas that this project is in trend of this day market needs and it will not only increase, vary and strengthen my experience in design, but also it will be beneficial for the interior design students. Project Outline / The interior design of this place will be based on the elements of Swedish design at the same time imbibing atmosphere of Normandy and Provence. The brand identity is important part of this project, so the brand name and visual identity should be created. This shop and bar will be not huge place just around 550-700 square feet. During the day this place will be working as a mono product shop, where it is possible to buy bottles with cider, create baskets(hampers) or boxes with cider for presents. More over their will be a cranes and you can buy cider for your own bottle. Besides that it will be possible to see how the home made cider is producing. Their will be a room with one wall made of glass , and you can observe the process. As an educational part , it will be possible to take a cider class, where lecturer will describe the process of creating cider and he will provide a short tour thought a ciders history. During evening this place will be transformed to the bar, and the music will be more loud. For making more pleasure atmosphere for customers, it will be possible to order some easy going snacks as cheese plates, bread, and so on. Taking in consideration information above their should be a place to cut and wash equipment like knifes and dishes. The historical part of the city or road with local shops will be ideal for this project Deliverables The final presentation will consist of sketches, paper presentation, PDF file presentation with materials and visualization. All images of the project will be uploaded to my Behance account and shared with the department. The final elements will be: floor plans (of a real or imagine place) brand identity: sketches of idea and process of releasing, logo, brand colors, brand identity sketches of the interior idea development materials specification specification and blueprints furniture sketches and process of releasing the idea final renders and visualization final project presentation